s p e c i a l   a d v a n t a g e s capabilities services and features who we are b r a n d i n g   a n d   n a m e   r e c o g n i t i o n We know you have built your brand on commitment and service to your customers, and understanding that value is our first step in developing your online presence. Elaris believes in brand solutions that center on ideas such as differentiation and relevance: focusing on how distinctive you are from other competitors and how relevant you are to your customers. We care about how customers perceive your brand and strive to implement innovative ways to build and evolve that awareness. s i t e   d a t a   a n a l y s i s Elaris implements appropriate analysis software that gathers information to make important merchandising decisions on the site. The invaluable data provided will enable you to see what products are your on-line top sellers, what products are the most viewed, etc. i n t e r a c t i v e   f e a t u r e s Interactive features such as Electronic Gift Certificates, Gift Reminders, contents, incentive purchases and other member-oriented functions can be added to your site. In order to grow, potential customers need to become aware of your existence. To do that, you must position yourself in places where your potential customers go! Online marketing and advertising is the area that offers the most potential for growth. s e a r c h   e n g i n e   o p t i m i z a t i o n Considerable attention needs to be paid to getting good placement on top Web search engines and directories. Studies have shown that this is where most sites' traffic comes from (site visitors are referred by a search engine's search results page). Each search engine or directory has its own way of indexing sites, so each requires a different strategy. Elaris can provide that strategy. home